Why advertise with Yahoo! New Zealand?
Yahoo! New Zealand offers a fantastic proposition to New Zealand advertisers. As a truly global platform with a distinctly Kiwi audience we provide a number of ways to reach your audience.Make an impact through an outstanding homepage takeover. Look at some of the great executions that we've had in the past in our Creative Gallery.
Looking to reach a specific demographic? We offer the ability to target against age, gender and even time of day variables. In addition, reach a target audience on specific Yahoo!NZ channel or we can even traffic your ads to an entirely different country in the Yahoo! Network. And it will only get better: we've got some really exciting advances in targeting coming soon.
We also offer a wide variety of creative executions from expandable banners to digitising your TVC for the web at no extra charge. And of course we have our Search Marketing products, such as Y!SM and our new Premium Service Placement.
Yahoo! New Zealand offers a truly comprehensive advertising solution. Contact us today and we'll work with you to determine how we can best achieve your goals.
BMW Summer Sale 2011
Campaign:Behavioural Targeting / Homepage
Description:The outstanding success of the strategy and campaign earned DraftFCB the Yahoo! New Zealand Digital Strategy Award for Q1 2011.
The Campaign in detail
Case Study: Powerswitch Retargeting
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Yahoo! New Zealand Creative Retargeting worked superbly to encourage users to complete the comparison process on the Powerswitch site and provided a 13% increase in conversions.The Campaign in detail »
Budget Rental Cars Mobile Campaign
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Budget Car Rentals campaign objective was to reach their target audience while they were on the move, and to raise awareness of their new mobile-based phone car booking toolThe Campaign in detail »
Case Study: BMW "Lights Out" Campaign
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BMW's high-impact placement that yielded strong reach while also giving their audience a premium viewing experience.The Campaign in detail »
Caltex With Techron's Award Winning Campaign
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The Caltex with Techron campaign was the Q1 2010 winner of a Yahoo!NZ Digital Strategy Award for MEC Global.The Campaign in detail »
Case Study: Telecom Making Tracks
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The Making Tracks mini site created a unique premium environment to drive brand preference for Telecom.The Campaign in detail »
Case Study - Emirates Luxury Minisite
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Y!NZ and Starcom partnered to deliver a brand experience for consumers that would differentiate Emirates within the airline market.The Campaign in detail »
Case Study - Tourism Australia
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The campaign set about to inspire users to engage with the ad placements & content and motivate them to have an experience of their own.Campaign in detail »
Case Study: 2 Degrees Mobile on a mission
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This was a digital only campaign, designed as a fun brand experience to remind Kiwis that we%u2019re a closely connected bunch, who can work together to achieve a mission.Campaign in detail »
Case Study: Finish Quantum Challenge
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A difficult task, as NZ is entrenched in its powder usage. The key imperative was to find a way to combat this and push the growth of Finish Tablets.Campaign in detail »