86% of Yahoo!Xtra’s audience are New Zealanders, compare this with 55% of NZ Herald and 47% of Stuff visitors.”

Nielsen Market Intelligence, Sept 2008

Why advertise with Yahoo!Xtra?

Yahoo!Xtra offers a fantastic proposition to New Zealand advertisers. As a truly global platform with a distinctly Kiwi audience we provide a number of ways to reach your audience.


Make an impact through an outstanding homepage takeover. Look at some of the great executions that we’ve had in the past in our Creative Gallery.


Looking to reach a specific demographic? We offer the ability to target against age, gender and even time of day variables. In addition, reach a target audience on specific Yahoo!Xtra channel or we can even traffic your ads to an entirely different country in the Yahoo! Network. And it will only get better: we’ve got some really exciting advances in targeting coming soon.


We also offer a wide variety of creative executions from expandable banners to digitising your TVC for the web at no extra charge. And of course we have our Search Marketing products, such as Y!SM and our new Premium Service Placement.


Yahoo!Xtra offers a truly comprehensive advertising solution. Contact us today and we’ll work with you to determine how we can best achieve your goals.

Case Study: Heineken

Case Study: Heineken

Campaign: Branding

Description: Heineken's simple and effective expanable ad on the homepage hit the spot with the Yahoo!Xtra audience

The Campaign in detail

Case Study: Narnia

Case Study: Narnia

Campaign: Channel Takeover

Description: A takeover with an expandable video, wall paper and a rectangle advertisement enabled unprecedented online exposure for the Narnia - Prince Caspian launch.

The Campaign in detail

Case Study: Estee Lauder

Case Study: Estee Lauder

Campaign: Tester Campaign

Description: The campaign objective was simple – increase awareness of Estee Lauder’s Double Wear Zero-Smudge Mascara through a sample giveaway.

The Campaign in detail

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