Video

What is Video?

• On Y!X, users can view video that’s relevant to the subjects they’re interested in. Watch inline video and/or pop-up video across News, Finance, Sport, Entertainment, Travel, Movie Trailers and Music.
  
• Check out local news from TVNZ, world news from ABC, Associated Press and travel clips from Lonely Planet.

Why advertise on Yahoo!Xtra Video?

• “2008 saw massive growth in the number of people streaming video online. If New Zealand follows what is happening in the States, where there has been a 36% increase in time spent watching video online, this will create myriad opportunities for all publishers to increase engagement levels and advertisers to get strong brand messages across in 2009.” Ivan Fuyala, general manager, Nielsen Online.
• Run a video ad via a 15-30 second pre-roll before the start of a video session. Your ad will then appear once every three clips.
• Video ads can also be clickable with a call-to-action – this provides more simplified interaction and improves ad performance.
• Also Video ads can be run in banner on any channel including on the Yahoo!Xtra homepage in the Premium L-Rec.

Unique Advertising Options

• Pre Roll Videos See Ad Specs
• In Banner L-Recs and Norths See Ad Specs
• Homepage Premium Lrec See Ad Specs