Search

What is Search?

• Yahoo!Xtra Search utilises the advanced search engine technology of Yahoo! Search, but with local configuration for the New Zealand audience.
• Search the Web, or search for Video, Images or News
• Yahoo!Xtra Search helps visitors find what they’re looking for faster and more safetly:
• Search Assist predicts what a visitor is searching for and offers you suggestions.
• Secure Search protects visitors from potential hacking sites that can harm computers, flags sites with potentially dangerous downloads including viruses, spyware and other harmful software, and alerts visitors of sites known to send spam emails so they can keep their inbox junk-mail free.
• Plus, add your own enhanced results using the Search Gallery: http://nz.gallery.search.yahoo.com/

Why advertise on Search?

• Search is the virtual shopping shelf - are you on it?
• Place an ad in front of your desired audience at the right moment, when they are in an information seeking state of mind. More relevant = more clicks.
• Y!X Search has a unique advertising position known as the PSP (Premium Search Position). It’s a first in the New Zealand market and is yielding excellent results.
• The PSP enables advertisers to: - Increase their audience reach beyond Google. - Build brand value with logo inclusion in the creative. - Simplify SEM with a buying model that has a fixed CPC rate.

Unique Advertising Options

The Premium Search Position gives your ad more prominence on the page. The coloured background and logo image make it stand out from the natural results. This position is the first of its kind in the NZ Search market

• Premium Search Position
• Triggered by relevant search words.
• An advertiser buys 75% SOV of a Category PLUS an additional 200 keywords of your choice, on a CPC basis.
• Minimum commitment of 4 months from 8 October 2008.
• Agreed CPC in NZ $. Invoice from Y!X.
• Creative can be linked to keywords.
• Ad can be changed out weekly.