Music

Music

What is Music?

  • Y!X Music is your one stop shop for all things music related; Kiwi radio, music news, artist profiles, music blogs and gig guide.
  • Find information on your favourite artist – from biography to photos to albums and videos.
  • Watch music videos and listen to Kiwi radio stations like The Edge and Mai FM.
  • Read blogs by our Music commentators and let us know what you think.
  • Users can enjoy a personalised experience by creating their own video playlists which helps determine which videos are recommended to them. Interaction with the site happens through ratings (where users can rate music by an artist) and blog comments.

Why advertise on Music?

  • Yahoo!Xtra Music reaches a highly engaged audience with over 40k unique browsers (Nielsen Market Intelligence, May 2009).
  • Takeover and sponsorship opportunities on Music allow you to create a branded environment to reach these users.

Unique Advertising Options

Standard Advertising placements

View Statistics

Page Views
78,000
Unique Browsers
39,000

Source: Nielsen Market Intelligence, Sept 2009

Demographic

Gender
Male 38%
Female 62%
Age
Under 15
2%
15-24
11%
25-34
17%
35-44
23%
45-54
23%
55+
23%

Source: Nielsen Market Intelligence, Sept 2009

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