Why advertise on Yahoo!Xtra Events?
- Y!X Events is NZ's premier events listing site, powered by Eventfinder.
- Events covers a range of different areas including concerts, festivals, sports and outdoor events all around New Zealand.
- With 34,300 unique browsers (Nielsen Market Intelligence, Domestic Traffic, June 2010) , Y!X Events offers a strong sponsorship opportunity for advertisers keen to target people interested in local events.
Who are Yahoo!Xtra Event's Audience?
- 60% of Y!X Lifestyle’s audience are aged 25-54 years and 51% are aged 18-49 years
- Y!X Event’s audience shows a female skew with a 40:60 gender split
- 87% are Main or Equal Grocery shoppers for their household
- 60% have household incomes over $60,000
- 40% have kids 0-17 years in the household
- Almost half (48%) spend more than 10 hours per week on the internet
Source: Nielsen Market Intelligence Domestic Traffic June 2010
Unique Advertising Options