Why advertise on Yahoo! New Zealand Mail?
- Choose your audience - the Mail environment allows advertisers to target logged-in users based on a variety of criteria including age, gender, country and occupation.
- Reach further, get a direct response - along with our Homepage, Mail delivers huge reach and volume for branding or direct response campaigns. In 2011 so far, Yahoo! New Zealand Mail's average monthly audience is 767,000 kiwis a month (Avg. Feb-Dec, Nielsen Online Ratings).
Who are Yahoo! New Zealand Mail's Audience?
- 55% of Yahoo! New Zealand Mail’s audience are aged 25-54 years and 60% are aged 18-49 years
- Yahoo! New Zealand Mail’s audience is well balanced with a 51:49 Male:Female gender split.
- 53% are homeowners
- 44% have kids 0-17 years in the household
Source: Nielsen Online Ratings, January 2013