Messenger

Messenger

What is Messenger?

  • Yahoo! Instant Messenger provides its users with instantaneous communication and instant gratification.
  • Allows people to more effectively manage their communications at home, work, school, and on the road.

Why advertise on Messenger?

  • Instant messaging is an excellent way to talk to hard-to-reach individuals. These individuals are online all day and all the time!
  • Yahoo! Messenger is launched the moment a computer is turned on – a front door opportunity for advertisers to communicate its brand to the online community.
  • Become part of an indispensable tool in people lives.
  • Reach a much younger demographic than the rest of Yahoo!Xtra.

Unique Advertising placements

Standard Advertising placements

View Statistics

Unique Visitors
124,000

Source: Comscore Media Metrix, country: NZ, Sept 2009

Demographic

Gender
Male 48%
Female 52%
Age
15-24
15%
25-34
27%
35-44
21%
45-54
19%
55+
17%

Source: Comscore Media Metrix, country: NZ, Sept 2009

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