Why advertise on Yahoo!Xtra Movies?
- Movie enthusiasts look to the Internet to find information about upcoming movies, especially exclusive first release movie trailers or a glimpse of a production photo.
- Using Yahoo!Xtra Movies, distributors can showcase major movie releases through our feature page product .
- Advertisers can do a full takeover of the Movies homepage. This includes a wallpaper, all standard ad units and a branding strip which expands with the ability to play video. Please contact your account manager for examples and package information
Who are Yahoo!Xtra Movies Audience?
- 67% of Y!X Movies audience are aged 25-54 years and 62% are aged 18-49 years
- Y!X Movies audience shows a strong female skew with a 40:60 gender split
- 40% have household incomes over $80,000p.a.
- 45% have children aged 0-17 yrs in the household
- 44% spend more than 10 hours per week on the internet
Source: Nielsen Market Intelligence Domestic Traffic June 2010
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