News

Why advertise on Yahoo! New Zealand News?

News that matters to Kiwis; updated 24/7 . Full coverage - follow the latest developments on all the major events from the one place. National, regional and community news and live streaming of important events.
The perfect environment for topical, daily, time-specific offers and sales promotions, and delivers massive reach of 1.7Million Unique Browsers each month (NMI, Jan-Apr 2011). News is the ideal environment because of its rich and varied content.

60% of Yahoo! New Zealand News audience are aged 25-54 years and 55% are aged 18-49 years
Yahoo! New Zealand News audience shows a female skew with a 60:40 gender split
86% are Main or Equal Grocery shoppers for their household
They have high household incomes and are likely to be homeowners
40% have kids 0-17 years
51% spend more than 10 hours per week on the internet

Source: Nielsen Market Intelligence Domestic Traffic April 2011