Why advertise on Yahoo! New Zealand News?
- News that matters to Kiwis; updated 24/7 . Full coverage - follow the latest developments on all the major events from the one place. National, regional and community news and live streaming of important events.
- The perfect environment for topical, daily, time-specific offers and sales promotions, and delivers massive reach of 1.7Million Unique Browsers each month (NMI, Jan-Apr 2011). News is the ideal environment because of its rich and varied content.
Who are Yahoo! New Zealand’s News Audience?
- 60% of Yahoo! New Zealand News audience are aged 25-54 years and 55% are aged 18-49 years
- Yahoo! New Zealand News audience shows a female skew with a 60:40 gender split
- 86% are Main or Equal Grocery shoppers for their household
- They have high household incomes and are likely to be homeowners
- 40% have kids 0-17 years
- 51% spend more than 10 hours per week on the internet
Source: Nielsen Market Intelligence Domestic Traffic April 2011
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