Why advertise on Yahoo! New Zealand Sport?
- Sport more than anything else brings us together as a nation, evoking passion and engaged media consumption. Sports fans love to comment and share their opinion with others – they are a perfect internet audience because they are hugely engaged and they interact freely and regularly.
- Tap into the passion and associate your brand with key sporting events like the Super 14, Tri Nations, Cricket and Rugby World Cups.
- Leverage rich media opportunities like wallpapers and takeovers.
- #2 Sport site in NZ according to Nielsen Online Ratings (Nov 2012), with an average monthly audience of 354,000 Kiwis each month (Avg. Feb-Dec 2012, Nielsen Online Ratings)
Who are Yahoo! New Zealand’s Sport Audience?
- 54% of Yahoo! New Zealand Sport’s audience are aged 25-54 years and 51% are aged 18-49 years
- Yahoo! New Zealand Sport’s audience skews Male with a 58:42 gender split
- They have high household incomes and are likely to be homeowners
Source: Nielsen Online Ratings, Jan 2013
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