Lifestyle Channel
Why advertise on Yahoo! New Zealand Lifestyle?
- Inspiring editorial in Lifestyle offers women aged 25 – 54 a fresh look at seasonal trends, influencing purchases in fashion, interiors, health and food
- The #3 Lifestyle site in Nielsen Online Ratings, January 2013
- On average in 2012 Yahoo! Lifestyle reaches 380,000 Kiwis each month. (Avg. Feb-Dec 2012)
- Advertisers have the opportunity to tap into an influential audience through relevant advertising, strategic placements and integrated ad solutions e.g. advertorials, sponsorships and takeovers
Who are Yahoo! New Zealand’s Lifestyle Audience?
- 53% of Yahoo! New Zealand Lifestyle’s audience are aged 25-54 years and 54% are aged 18-49 years
- Yahoo! New Zealand Lifestyle’s audience shows a female skew with a 54:46 gender split
- They have high household incomes and are likely to be homeowners
- 32% have kids 0-17 years
Source: Nielsen Online Ratings, January 2013.
Unique Advertising Options
- Go ‘beyond the banner’ with Yahoo! New Zealand Lifestyle: Attract potential customers by engaging on a deeper level through advertorials, competitions, and photo galleries.
Standard Advertising placements
