Lifestyle

What is Lifestyle?

• Inspiring editorial in Lifestyle offers women, aged 24 – 55, a fresh look at seasonal trends, influencing purchases in fashion, interiors, health and food.
• The #2 Lifestyle site in Nielsen Market Intelligence, May 2009
• Is the Y!X home for Horoscopes, Food, Fashion, Health. More hot content is supplied by leading magazine brands: Marie Claire, Famous, Better Homes & Gardens, Men’s Health and Home Beautiful; including locally-published Women’s Health, New Idea, and Girlfriend NZ.
• Our extensive Health channel features blogs from leading experts, such as Deepak Chopra and Joy Bauer, on topics ranging from spiritual health to sports medicine to organic pregnancy.

Why advertise on Lifestyle?

• Connect with an audience of working women, aged 25 – 44 (Nielsen Market Intelligence, May 09)
• Advertisers have the opportunity to tap into this influential audience through relevant advertising, strategic placements and integrated ad solutions e.g. advertorials, sponsorships and takeovers.

Unique Advertising Options

• Go ‘beyond the banner’ with Yahoo!Xtra Lifestyle:  Attract potential customers by engaging on a deeper level through advertorials, competitions, and photo galleries.
• Advertorial See more
• Competitions See more
• Photo Galleries Contact our sales team for more

Standard Advertising placements

• L-Rec 300 x 250 See Ad Specs
• North 728 x 90 See Ad Specs
• South 468 x 60 See Ad Specs
• Brand Strip See Ad Specs