Travel

Travel

What is Travel?

  • Y!X Travel features comprehensive travel guides for Australia, Europe, Asia, North America and South America - profiling the most popular attractions at the world’s favourite destinations (3,000 destination guides).
  • It reaches a highly engaged 25-54 year old holiday maker audience, who passionately seek information on their favourite holiday destinations.
  • Users can search for and book flights, accommodation and car rental with the Air New Zealand booking engine.
  • Travel also provides videos and expert blogs; while social networking tools like Flickr and Answers foster a community environment.

Why advertise on Travel?

  • New Zealanders have embraced the internet as a means of booking air travel with 45% of Kiwis choosing online ahead of using travel agents or phoning the airline direct. - Visa International, 6 March 2007 (Scoop Business)
  • The opportunity to reach an audience who are looking to research and buy travel related products.
  • There are a variety of advertising opportunities to meet advertisers needs, ranging from standard display ads through to “hot deals” offers

Unique Advertising Options

Standard Advertising placements

View Statistics

Page Views
60,000
Unique Browsers
25,000

Source: Nielsen Market Intelligence, Sept 2009

Demographic

Gender
Male 36%
Female 64%
Age
Under 15
1%
15-24
7%
25-34
16%
35-44
18%
45-54
25%
55+
34%

Source: Nielsen Market Intelligence, Sept 2009

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