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Why advertise on Yahoo! New Zealand’s Homepage?

Yahoo! New Zealand’s homepage has been the number 1 homepage for New Zealanders for the last 14 months. In April 2011 our Homepage attracted a monthly audience 13% larger than the nearest competitor's homepage, and grew by 55% year-on-year.
The Yahoo! New Zealand Homepage has broad-base appeal, reaching 5.5 million unique browsers a month on average in 2001 to date (Jan-Apr).
The Yahoo! New Zealand Homepage receives almost 48 million page views a month and provides the largest reach of all our products.

Source: Nielsen Market Intelligence Domestic Traffic April 2011

60% of Yahoo! New Zealand Homepage’s audience are aged 25-54 years and 56% are aged 18-49 years
The Yahoo! New Zealand Homepage’s audience shows a female skew with a 59:41 gender split
84% are the Main or Equal grocery shopper for their household
They have high household incomes and are likely to be homeowners
40% have children aged 0-17 in the household
Almost half (49%) spend more than 10 hours per week on the internet

Source: Nielsen Market Intelligence Domestic Traffic April 2011