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Homepage

What is the Homepage.

  • The Yahoo!Xtra Homepage is a ‘starting point’ for New Zealanders online.
  • Visitors come to the home page to access utilities like; Mail, Messenger, Flickr and Business Listings while getting the latest in News, Sport, Business, Entertainment, and Lifestyle information.
  • Users can preview content – access their latest emails, todays horoscope, recent Flickr activity, the weather today, what’s on TV, featured video – without having to leave the page.
  • Information that’s useful for running daily life is easily accessible on the Yahoo!Xtra Homepage.
  • Content available on the Homepage includes:
    • Search – web search, image, business listings (with Yellow Pages), news and video.
    • News - Local, World, Business, Sport, Entertainment.
    • Lighter content news – Lifestyle, Entertainment, Movies and Music.
    • Poll.
    • TV Guide.

Why advertise on the Homepage?

  • The Yahoo!Xtra Homepage has broad-base appeal, reaching over 2.2 million unique browsers a month. - Nielsen Market Intelligence, May 09.
  • The Homepage is the gateway to Yahoo!Xtra and other Yahoo! sites. This is where visitors first come to access their Mail and Messenger, as well as up-to-date news & information.
  • One day on the Yahoo!Xtra homepage reaches more New Zealanders than the whole of any of our competitor's sites, bar Trademe. - Nielsen Market Intelligence, May 09.
  • The Yahoo!Xtra Homepage receives 1.3 million page views a day and provides the largest reach of all our products. - Nielsen Market Intelligence, May 09.

Unique Advertising Options

Standard Advertising placements

View Statistics

Page Views
42 million
Unique Browsers
3.2 million

Source: Nielsen Market Intelligence, Sept 2009

Demographic

Gender
Male 38%
Female 62%
Age
Under 15
2%
15-24
12%
25-34
18%
35-44
23%
45-54
21%
55+
25%

Source: Nielsen Market Intelligence, Sept 2009

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