Answers

What is Answers?

Answers is a social media tool, unique in New Zealand and available only through Yahoo! New Zealand.
Yahoo! New Zealand Answers offers Kiwis an easy way to share facts, opinions, and personal experiences on any topic from the serious to the irresistibly trivial.
Yahoo! New Zealand Answers enables the audience to learn about new products and services through word-of-mouth from other users.
Questions and answers are added to a database so that Answers becomes a searchable repository of human knowledge.

Opens up a conversation with your customers.
Advertising can take the form of a sponsorship, giving the advertiser the opportunity to interact directly with the audience one-on-one as an ‘official expert’ (aka Knowledge Partner), placing the advertiser in a position of trust.
Answers offers an opportunity to reach an audience potentially seeking information about your product category and can result in qualified leads for advertisers.
The audience profile skews younger than other channels within Yahoo! New Zealand allowing advertisers to specifically target a youth audience.
Associate your brand with a relevant topic through display placements.