Advertorial

What are Advertorials

• Advertorials can feature within Y!X Lifestyle, allowing advertisers to inform and engage visitors about their brand or product. Share insights and expertise on Style, Food, Health & Fitness, Home & Garden or Parenting topics with the Y!X audience.
• An advertorial can provide a forum for a "featured expert" to communicate with consumers within Y!X Lifestyle and Y!X Answers using Knowledge Partners.
• Advertorials can be on a theme relevant to your brand, chosen by you e.g. home renovation projects; new make-up looks; tips for new parents.
• Interact directly with your audience through comments on advertorial articles and through Y!X Answers.
• Advertising units on the advertorial page are exclusive to the client.

Why use Advertorials?

• Advertisers benefit from seamless integration with editorial content and supporting advertising reinforces the advertiser's brand messaging. The advertorial is promoted within Lifestyle and if compelling enough, from the Y!X home page.
• Advertorials provide another dimension to your advertising campaign, facilitating more in depth communication beyond the space constraints of banner advertisements.
• Y!X offers editorial support, working with the advertiser to develop the most relevant tone of voice to connect and with the Lifestyle audience.

Advertising options

• A maximum of one featured advertorial per month with the option to change out content on a weekly basis.
• Editorial promotion via the " switcher" on the homepage of Lifestyle

Advertorial page:
• Clients' editorial changed out each week for a total of four weeks
• Logo 120x30
• L-Rec 300x250
• North 728x90
• 100% SOV


• Price: There are different types of advertorials available. For details on price options please contact your sales account manager or email nz-solutions@yahoo-inc.com