September 2009 BAM - Aveeno

With the launch of Johnson and Johnson's Aveeno's new Active Naturals product, they needed to not only reach people but to educate them on the product and leave a lasting impression. With two great creative executions, we feel they really hit the mark.

The custom homepage takeover included a beautiful wallpaper and an Over the Page premium 300 x 250 that appeared on page load. Click here for the live demo.

The Aveeno campaign also ran in the north and medium rectangle positions across a number of channels. These positions expanded to revel tabs giving information on each of the natural ingredients in their new product range.

“Yahoo!Xtra worked well for the Aveeno Active Naturals campaign, there was an important reach, awareness and education role which was achieved with superb creative and the rich placements available on YahooXtra. YahooXtra performance was outstanding delivering high dwell times and interaction which was ideal for our campaign objectives and the Aveeno brand.” - Natalia Lee, OMD, Digital Media Manager.

Credits

AVEENO Johnson & Johnson
Rachel Faulkner (Senior Brand Manager) and James Macvicar (Franchise Manager)

The Farm
Nina Spannari and Karis Dorrigan

OMD Digital
Natalia Lee