August 2009 BAM - Lexus

The criteria for winning a BAM award are simple - it's an ad that breaks new ground, is creatively excellent, or is a great example of its type.

The Lexus campaign delivered against all three of these. It was creatively excellent and a standout example of its type with an eye-catching wallpaper, which in conjunction with an expanding super banner generated awareness of the latest hybrid vehicle from Lexus. Interested users could click through to a slick mini site with the option to sign up for a test drive. Click here for the live demo.

Audience response was testament to the success of the creative and placement with click through rates more than double the average. And in the words of the client “the Lexus takeover was fantastic – it was very impactful and it generated WELL above the average campaign results” there seems little doubt Lexus is deserved winner of this month’s BAM.

Credits

Toyota-Lexus
Mark Young & Sarah Lynn

Saatchi & Saatchi
Kirsty Pattison, Steven Ashby, Mac Macaskill and Kerry Harnett