July 2009 BAM - Nissan

Times are tough for the automotive sector and Nissan understand that the Internet plays a key part in people’s consideration process when buying a car.

They raced away with July’s BAM award through an elegant expanding execution that allowed users to view the key features of 5 new Nissan models. The beauty of this ad was that a user could virtually explore any of the five models without having to click through to the website (unless they chose to), which meant their surfing journey was uninterrupted.

Credits

Nissan NZ
Peter Merrie

TBWA Digital
Sarah Crosswell