BAM Award

What makes an ad a winner?

Simply it's an ad that breaks new ground, is creatively excellent, or is a great example of its type. It can be challenging, fun, high-performing - anything but boring!

Each Yahoo!Xtra BAM winning production team receives an award celebrating its success.

Below is a gallery of the campaigns that have gained the honour of being Yahoo!Xtra's Best Ad of the Month.

September 2009 BAM - Aveeno

Aveeno's a natural winner With the launch of Johnson and Johnson's Aveeno's new Active Naturals product, they needed to not only reach people but to educate them on the product and leave a lasting impression. With two great creative executions, we feel they really hit the mark.

August 2009 BAM - Lexus

Lexus drives away with the BAM The criteria for winning a BAM award are simple - it's an ad that breaks new ground, is creatively excellent, or is a great example of its type. The Lexus campaign delivered against all three of these.

July 2009 BAM - Nissan

Nissan Shifts Online Times are tough for the automotive sector and Nissan understand that the Internet plays a key part in people’s consideration process when buying a car.

June 2009 BAM - Mainland

Spreading the Word. Faced with the task of creating an ad so appealing that the consumer just had to try it, Colenso BBDO delivered a rich media execution that really resonated with consumers.

May 2009 BAM - Nurofen

Nurofen Zavance OTP - Fast and Effective. What better way to represent the faster absorption benefits than to have a racecar drive across the screen.