January 2010 BAM - Vodafone

Vodafone got Y!X users into the Christmas spirit with their text integrated Premium Lrec on the Y!X Homepage.

Their strategy combined mobile technology and online advertising to encouraged users to text in a Christmas message and watch it animate across their computer screen. They could then share their messages with family and friends via Facebook or Email

The campaign inspired thousands of text messages, ranging from general Christmas cheer to highly personalized messages.

“The scale provided by the Yahoo Homepage provided the perfect platform for Vodafone to help people keep in touch in a unique, fun and innovative way this Christmas” - Simone Baruch, Vodafone.

Credits

Vodafone
Simone Baruch.

Colenso BBDO
Celeste Pulman, Haydn Thomsen, Allen Huang, Simon Koay, Tim Smith.

PHDiQ
Anna Woods, Nathan Brown.