DSA Archive

Q1 2012 DSA Winner Announced

Over the summer, Lipton took a four storey canvas slide to some of the country’s summer hotspots, like Homegrown Wellington, Otago Uni’s O-Week, and Sounds in the Sun. And the digital and social aspects of the sLIPTONslide campaign have earned PHDIQ Yahoo! New Zealand’s 2012 first quarter Digital Strategy Award. Read more..

2011 DSA Winner Announced
DraftFCB is the overall winner of the 2011 Yahoo! New Zealand Digital Strategy Awards held in Auckland last night.
DraftFCB’s Electricity Authority Consumer Switching campaign took out the competition with its powerful digital strategy that succeeded in generating mass awareness and conversations about domestic power prices in New Zealand. Read more..


Q4 2011 DSA Winner Announced
PHDIQ wins Yahoo! New Zealand Digital Strategy Award knocking Draft FCB off their winning streak! Auckland, March 2011: Yahoo! New Zealand today announced Spark PHDIQ as the winner of the fourth quarter Digital Strategy Award for its Unilever Dove Makeup Remover campaign. Read more..


Q3 2011 DSA Winner Announced
Draft FCB wins Yahoo! New Zealand Digital Strategy Award for the second time this year! Auckland, November 2011: Yahoo! New Zealand today announced Draft FCB and the Electricity Authority as the winner of the third quarter Digital Strategy Award for its consumer switching campaign. Read more..


Q2 2011 DSA Winner Announced
Auckland, August 2011: Yahoo! New Zealand today announced Universal McCann as the winner of its second quarter Digital Strategy Award for its Maybelline Baby Lips campaign. Judges commended Universal McCann for their innovative, multi-channel digital campaign that succeeded in bringing the Maybelline brand to the forefront of the very cluttered and competitive Lip Balm category.Read more..


Q1 2011 DSA Winner Announced
Yahoo! New Zealand today announced Draft FCB and BMW as the winner of its first quarterly Digital Strategy Award for its Summer Sale 2011 campaign.
Judges commended Draft FCB on their very simple yet logical approach that succeeded in bringing the brand to the forefront of its category. Read more..


2010 DSA Annual Winner Announced
Auckland, March 4 2011: Starcom has been announced as the winner of the 2010 Yahoo! New Zealand Digital Strategy Awards at an awards event in Auckland last night. Starcom’s Emirates Luxury campaign was announced as the overall winner of the Yahoo! New Zealand Digital Strategy Awards, after beating the other quarterly winners, for the prize. Read more..

Q4 2010 DSA Winner Announced
Yahoo! New Zealand today announced Starcom and the Emirates campaign as the winner of the fourth quarter Digital Strategy Award.
The judges commended Starcom for their simple yet logical digital approach that has succeeded in repositioning the Emirates brand in the NZ market. Read more..

Q3 2010 DSA Winner Announced
Yahoo! New Zealand today announced Spark PHIQ as the winner of its third quarter Digital Strategy Award for its Unilever Sunsilk Co-creations campaign.
The judges commended Spark PHDIQ strategy for succeeding in re-launching the brand through a range of digital channels and firmly establishing it as an expert in hair care. Read more..

Q2 2010 DSA Winner Announced

Yahoo! New Zealand today announced Gladeye and Zed Digital as the joint winner of its second quarter Digital Strategy Award for their House of Travel Facebook mixandmatcher campaign. Read more..

Q1 2010 DSA Winner Announced
NZ, June 172010: Yahoo! New Zealand today announced MEC as the winner of its new quarterly Digital Strategy Award for the agency’s Caltex with Techron campaign. Read more..