DSA 2011 Winner Announced.

DraftFCB is the overall winner of the 2011 Yahoo! New Zealand Digital Strategy Awards held in Auckland last night.

DraftFCB’s Electricity Authority Consumer Switching campaign took out the competition with its powerful digital strategy that succeeded in generating mass awareness and conversations about domestic power prices in New Zealand.

“DraftFCB developed a highly involved campaign that engaged consumers into taking one simple step to find out their savings number,” says Laura Maxwell-Hansen, General Manager of Yahoo! New Zealand. ”While all four entries demonstrated outstanding digital thinking, DraftFCB had a distinctive digital strategy that allowed them to ultimately change consumer behaviour and public opinion.”

Read the full press release here.

2012 Entry Dates:

Q1 Entries close 5pm Monday 14th May 2012

Q2 Entries close 5pm Monday 6th August 2012

Q3 Entries close 5pm Monday 5th of November 2012

Q4 Entries close 5pm Tuesday 4th February 2013

Please note: To be eligible for entry, at least 75% of the campaign must have run in the quarter the entry is made. The exception to this is a Custom Solution campaign (e.g. minisites) which may run for extended periods - please contact your Account Manager for further information.

Please call Gareth Breton, Sales Strategy Manager on 09 3688139 or send an email for more information.

You can check out the previous winners here:

2011 DSA Winner Announced
Q4 2011 DSA Winner Announced
Q3 2011 DSA Winner Announced
Q2 2011 DSA Winner Announced
Q1 2011 DSA Winner Announced
Yahoo!Xtra DSA Annual Winner 2010 Press Release

Yahoo!Xtra DSA Q1 Winner Press Release
Yahoo!Xtra DSA Q2 Winner Press Release

Yahoo!Xtra DSA Q3 Winner Press Release

Yahoo!Xtra DSA Q4 Winner Press Release

Bam Archive