DSA Archive
Digital Strategy Awards
The Yahoo! Digital Strategy Awards have undergone a bit of a revamp and are now biannual awards, rather than quaterly. What remains the same is that the DSA’s are all about recognising and rewarding smart digital thinking.
They are a vehicle to showcase the role that the digital media strategy plays in the success of campaigns.
This award focuses on the often unsung hero; digital media strategy and the role it played in delivering outstanding campaign and/or business objectives for the advertiser.
A range of judges select a winner every six months, based on the criteria detailed below under “What makes a winning entry”.
What's in it for you?
Be in to win:
- a host of recognition in industry publications.
- an award for your reception.
- An overall winner will be chosen from the half year winners and this campaign will receive a paid entry to CAANZ Best Use of Digital and $10,000 of media space on Yahoo!
- In addition, half year winners and the overall winner will be rewarded with an exclusive tailored event courtesy of Yahoo! New Zealand.
What makes a winning entry?
1. We're looking for smart digital thinking, evidence of strategic planning, and campaigns that start with digital rather than just reworking a TVC for online.
2. Has the campaign delivered against the objectives/KPI's of the campaign, created targeted niche content, added value to the audience and possibly provided a greater social benefit
3. Finally, we're looking at the proof of success i.e. metrics in terms of views, % increase in sales, time spent (engagement), conversions.
2013 Entry Dates:
- H1 - Entries close 10th of June 2013. Winner announced 20th of June.
- H2 - Entries close 31st of January, 2014 Winner announced 9th of February.
Please note: To be eligible for entry, at least 75% of the campaign must have run in the six month period the entry is made. The exception to this is a Custom Solution campaign (e.g. minisites) which may run for extended periods - please contact your Account Manager for further information.
Please call Gareth Breton, Sales Strategy Manager on 09 3688139 or send an email for more information.
You can check out previous DSA winners here»
2012 DSA Overall Winner:DraftFCB Top Dog in Yahoo! Digital Strategy AwardsSee separate media release | Bam ArchiveClick here to view past winners. |
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