They are a vehicle to showcase the role that the digital media strategy plays in the success of campaigns.
This award focuses on the often unsung hero; digital media strategy and the role it played in delivering outstanding campaign and/or business objectives for the advertiser.
A range of judges select a winner every six months, based on the criteria detailed below under “What makes a winning entry”.
Be in to win:
1. We're looking for smart digital thinking, evidence of strategic planning, and campaigns that start with digital rather than just reworking a TVC for online.
2. Has the campaign delivered against the objectives/KPI's of the campaign, created targeted niche content, added value to the audience and possibly provided a greater social benefit
3. Finally, we're looking at the proof of success i.e. metrics in terms of views, % increase in sales, time spent (engagement), conversions.
Please note: To be eligible for entry, at least 75% of the campaign must have run in the six month period the entry is made. The exception to this is a Custom Solution campaign (e.g. minisites) which may run for extended periods - please contact your Account Manager for further information.
Please call Gareth Breton, Sales Strategy Manager on 09 3688139 or send an email for more information.
2012 DSA Overall Winner:DraftFCB Top Dog in Yahoo! Digital Strategy Awards
See separate media release
Click here to view past winners.