In Banner Video

There are 2 options available to run video ads on Yahoo!Xtra. You can use a 3rd party ad server such as Eyeblaster to serve the video or you can supply our ad ops team with a 15s or 30s video clip and we will build the video ad at no charge. These two options are referred to as “3rd Party Hosted In Banner video” or “Y!X Hosted In Banner Video”. The advantage of using a 3rd party server is that you can develop a unique video player skin to play the video. If you use the Y!X Hosted option however can save creative development and third party serving costs.

3rd Party Hosted In Banner Video

Uninitiated Streams (Video plays automatically after page loads)
Video stream may be a maximum of 1mb. Smaller video stream sizes will give better play ratios.
Video plays once on page load, looping is not permitted.
Audio, Mute and Stop buttons required.
Replay button is optional.
True streaming technology is highly recommended but not required.
Benefits: Video will play without initiation.

Initiated Streams (Video plays on user click)
Video stream may be a maximum of 1mb. Smaller video stream sizes will give better play ratios.
The video file may not start to download until the user has initiated the stream.
Audio may play when user starts the stream.
Audio, Mute and Stop buttons required.
Replay button is optional.
True streaming technology is highly recommended but not required.
Benefits: Sound can start when video starts.

Audio
Audio may be activated on any user click. Activation on rollover is allowed with the following restrictions:
On rollout audio must immediately stop.
A 1 second delay between rollover and the start of the audio is required.
Yahoo!Xtra may reject ads which include audio on rollover that has a negative user experience.
There is a 30 second maximum on audio served in conjunction with a video stream.
Audio served independent of a video stream may be 15 or 30 seconds.
Play, Stop/Pause, and Mute buttons are preferred; Stop/Start and Mute buttons are required.

Deliverables: 3rd Party Ad Tag

Y!X Hosted In Banner Video

Video is Uninitiated (Video plays automatically after page loads)
30 seconds maximum play time, 15s is highly recommended to ensure high quality video.
Audio must be user-initiated.
Video and audio controls will be added by Yahoo!Xtra and are not modifiable.
A replay button is also added after the video finishes playing and always appears in the bottom left corner.

Deliverables
Backup and loading image. GIF/JPG, 20k max
End SWF (optional), 40k max (This swf will play after the video has run.)
Click through URL

Video Specifications
Stream duration may be 15 to 30 seconds.
The preferred format for delivery is uncompressed or high quality AVI files or a 1mb FLV.
Minimum acceptable quality for a 30 second AVI is 60mb. For 15 seconds 30 mb is the minimum acceptable size.
In certain circumstances we can accept other formats for delivery.
Please contact aunz-adtech-team@yahoo-inc.com for more information.
Additional lead times will apply.

Yahoo!Xtra Advertising Terms and Conditions