Sponsored Links ROS

Y!X Position	Placement	Type	Dimensions	Char Limit (inc spaces)	File Weight
SL1-3	Sponsored Link	Text	-	60	-

Sponsored Links

• Maximum 60 characters, including spaces
• Copy must include the brand name in bold.
• Text cannot be bold (other than brandname) or italic, or include URL's. Font style, size and colour can’t be customised.
• Capital letters may only be used to capitalise proper nouns. Only the first letter may be capitalised. This includes brand names.
• Advertiser brand name should not be a URL.
• The text message should be relevant to the advertisers brand and offering.
• Images may not be used in place of text.

Yahoo!Xtra Advertising Terms and Conditions